Competitive Advantage

Competitive Advantage is a strategic advantage that enables a company, product, or service to outperform its competitors and achieve superior performance, market share, or profitability in a given industry or market segment. Competitive advantages may arise from factors such as unique products or services, proprietary technology, cost leadership, brand recognition, customer loyalty, innovation, operational efficiency, or superior customer service. Developing and sustaining competitive advantages is essential for long-term success and sustainability in competitive markets.